--- arkin.esref@gmail.com
Bombay Sapphire – Nexus productions

My Role on this project : Lighting / Shading / Rendering

A great project working with a really great team at Nexus productions, London. I worked as a Lighting artist on this piece


Gravity Road, the Cannes Lions award-winning creative company working with Bombay Sapphire, the world’s number one premium gin, has launched a new global advertising campaign for the brand – Imagination Distilled. Gravity Road brought Nexus Productions on board for the UK launch, to realise Gravity Road’s creative concept of the ‘Imagination Machine’ across print, an animated film and outdoor.

The project was directed by Nexus-based multi-disciplinary motion and design team nextdoor, with creative direction from Cannes Lions-winning directing duo Smith & Foulkes, at Nexus.

Imagination Distilled was created by Gravity Road, who devised the global strategy, concept and creative. The global campaign launches in the UK and will run in multiple territories, include the US and Spain, using local agencies. In the UK, the work has launched with a takeover of the iconic London Underground stations Oxford Circus and Bond Street, with a digital outdoor campaign.


Gravity Road
Creative Director: Mark Boyd, Mark Eaves
Creative Team: Shrutiaditya Veeramachineni
Business Director: Mary Nguyen
Head of production: Simon Kearney
Producers: Richard Adkins

Production Company: Nexus
Creative Directors: Smith&Foulkes
Director: nextdoor
Executive Producer: Julia Parfitt
Producer: Liz Chan
Production Manager: Clare Brooks
Lead Artist / Designer: Colin Bigelow
3d Lead: Dara Cazamea
Concepts: Chris Martin / Colin Bigelow
Modeling: Florent Rousseau
Modeling: Adam Willis
Rigging: Denis Bodart
Rigging: Alex Toufaili
Animation: Jean Guillaume Culot
Animation: Eoin Coughlan
VFX: Emanuele Paris
Matte Painting: Carlos Nieto
Matte Painting: Adam Willis
Lighting & Rendering: Liviu Berechet
Lighting & Rendering: Arkin Esref
Compositing: Antoine Foulot
Compositing: Zissis Papatzikis
Compositing: Gary Kelly
Retoucher (Print): Kasia Kret

Skills Involved
Nexus Productions